Humble Beginnings

GreaseApe has emerged as a resounding testament to the power of determination, hard work, and a vision that knows no bounds. The roots of GreaseApe trace back to a single van, selling tools and workshop equipment to local businesses around Wiltshire. From this unassuming vehicle, a spark of entrepreneurial spirit ignited a journey that would redefine the concept of growth and success.

 

With each local sale, each customer interaction and each delivery, the foundation for something remarkable was being laid. As with all great stories there has been trials and tribulations that could have spelled the end for the GreaseApe journey, A huge skiing crash that meant the founder couldn’t operate the only van for nearly a year was a huge blow in the early days. What could have been the end, was actually a blessing in disguise. Forced to think outside of the box, everything from the sales process to the marketing and customer service had to change to make sure business could continue. This approach to adversity has paved the way of thinking for the team today.

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The Transformation

The evolution from tools and consumables to a nationwide supplier of Spray Lubricants stands as a testament to GreaseApe's adaptability and insight into industry trends. This transformation would not have been possible if it wasn’t for the GreaseApe family, once a small team, we have flourished into a collective force boasting an impressive, combined experience of over 90 years in the industry. This team, united by a shared passion for quality and customer satisfaction, forms the backbone of the company's continued success. Looking to the Future With the same enthusiasm that drove its transformation from a local to national business, the company is poised to embark on an international journey, forging connections and delivering value to customers around the globe.