Geo-fencing enables the detection of smartphones entering pre-defined areas, Retailers can leverage smartphone apps to create virtual perimeters around or near their shop, activating automatic responses when customers step inside the area. It's a powerful tool for brick-and-mortar retailers to enhance their retail experience, giving them a competitive edge.
4 Ways Retailers Can Harness Geo-fencing. 1. In-Store Product Search: - When a customer enters the geo-fenced area, activate product search or navigation tools to simplify their shopping journey. Barcodes and QR codes can further streamline the in-store experience, adding value for your customers. 2. Real-time Promotion Offers: - When customers step into your geo-fenced zone, send them instant coupons or promotional push notifications, encouraging both sales and a sense of connection with your brand. 3. Instant Customer Feedback: - Collecting customer reviews and feedback is invaluable for retailers. With geo-fencing, you can ask for instant feedback on the in-store experience through push notifications or app messages. 4. Boosting Online Retail Sales: - Geo-fencing doesn't stop at physical shops. It can seamlessly bridge the gap between physical and online retail. Elevating in-store customer experience increases the likelihood that your shop becomes the go-to choice when customers decide to shop online. Companies like Uber use this extremely effectively - They use geo-fencing to create digital zones around places like airports, nightclubs, and hotels. So, when passengers step off a plane, Uber sends them a friendly notification, letting them know that there are Uber drivers ready nearby to take them where they want to go.
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