1 .Do you have capacity?
Its important to make sure your new supplier has enough stock to fulfill your orders, the last thing you want is to introduce a new range into your business and your shelves are left empty because your supply has ran out.
2. Is your brand well recognised?
If your customers already recognise the brand some of the hard work is done, people are 56% more likely to buy a brand they have seen before.
3. Can you offer marketing support?
Marketing support whether in the form of rebate schemes , physical marketing in terms of in store demo's on your behalf or digital marketing packages can accelerate your new product range.
4. Do you already supply my local competition?
It's worth knowing who you are competing with, if your local competition already sell the same products it could mean competing on price, limiting how profitable your new products could be.
5. Do you offer staff training on features, benefits & how best to sell the products?
The supplier may have data on the most effective way to sell their products, it would be useful for sales and checkout staff to know any tips the supplier has.
6. What is your lead time for production and delivery?
Obviously this will allow you to plan ahead and get enough stock in if there is going to be delays in the future.
7. Do you have a dedicated account manager or point of contact for your customers?
Its nice to have a friendly point of contact if you have any special requirements or issues.
8. What is your warranty policy?
Piece of mind in case of any product issues.
9. What is your return policy?
An easy return policy will save you time if you need to send anything back.
10. What is your minimum order quantity / value?
Important to know so you can work out how much money needs to be outlaid and how much storage space you'll need.
11. Do you offer a credit account and what are your credit terms?
Important for keeping cash within your business, allowing you to sell the products before your supplier needs paying.