Retailtainment is an experience-based shopping experience that is more than just purchasing products. Things like live demonstrations, themed environments, pet grooming sessions, skincare consultation or a food sampling event, make a shop visit enjoyable and memorable. The biggest benefit is that your online competition can’t compete with it!
Garden centres that incorporate a coffee shop are the masters of this. I seem to find myself in a garden centre coffee shop most weekends.
A few benefits of Retailainment
Increased Foot Traffic:
- A way to draw more people into your shop. Events and experiences can be promoted through various channels, attracting a wider audience.
Extended Dwell Time:
- The longer customers stay in a shop, the more likely they are to buy. Keeping customers entertained and engaged will increase dwell time.
Word of Mouth:
- Unique and shareable experiences can go viral. Customers who have an enjoyable Retailtainment experience are likely to share it on Instagram, providing free and authentic advertising.
Differentiation:
- A unique selling point that sets your business apart from competitors. It can be a compelling reason for customers to choose your shop over another.
Unique ways Retailainment could be used.
- Furniture Shops: Use virtual reality headsets so customers can visualise their homes with different furniture.
- Toy Shops: They could host game days, toy testing stations, and play zones, allowing children to try out the toys.
- DIY Masterclasses: Experts could teach customers how to use or maintain your products.