According to a survey by Eventbrite, 81% of attendees at live events have some level of buying intent, and 67% of them make a purchase.
In-store events are a fantastic way to engage with your customers. Here's why I think they are effective:
Creating a Memorable Experience:
- Creating memorable experiences is a great way to retain and attract new customers. Events offer a unique experience that customers won't easily forget.
Building Relationships:
- These events provide an excellent platform for building and strengthening customer relationships. It allows you to interact in a way that is hard to achieve through an online shopping experience.
Educational Value:
- Events can be used to educate your customers about the benefits and applications of your products. You can host workshops that provide practical knowledge, making your business the go-to source for information.
In-Store Event Ideas
- Product Launches
- Workshops and Demos
- Seasonal Sales Events
- Charity Events
- How to Sessions
You may not even need to run the event yourself!
- Sometimes your suppliers will run the event to promote their products in your shop, all you need to do is provide the shop and the customers!
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