How to avoid a customer closing the door with a “I’m just looking” response.
Try this: “Hi, is there something specific you would like to look at, or would you rather just look around for a while?” This works for 2...
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Don’t say “Anything else?” when selling 'Add-on' Products
After a customer has decided to make their initial purchase, the typical question of "Anything else?" might not be as effective as a more...
I just got sold to by the best cold caller!
Like most people, I get a lot of cold calls by companies trying to sell their products (usually phone contacts or insurance). I had a...
Multiple Call to Action Buttons
Cater to people who are ready to buy and people who aren’t quite there yet, by offering at least 2 different Call to Action Buttons....
Loyalty programs are a great way to reduce your churn rate.
Loyalty programs are a great way to reduce your churn rate. 53% of consumers say that loyalty points make them stay with a brand for...
Black Friday Deals are losing you money!
Even though shoppers are now spreading out their purchases and retailers are offering deals over a longer period, Black Friday & Cyber...
76% of customers naturally turn right when they enter a shop.
Interesting fact: 76% of customers naturally turn right when they enter a shop. Apparently 70%-90% of the world’s population is...
5 ways retail businesses can benefit from key shopping days.
Key retail shopping dates, like Black Friday, Cyber Monday and boxing day, lead to a significant surge in sales. These days inspire...
The power of split testing or A/B testing your sales/marketing process.
Split testing allows you to incrementally improve every stage, by comparing different versions of emails, direct mail and offers you can...
The Importance of Reviews
Did you know 88% of consumers worldwide make the effort to consult reviews when discovering a local business (According to Podium) 6...
Utilising The Endowment Effect through Free Trials & Samples
The Endowment Effect is the psychological idea that people place a higher value on an object that they already own than the value they...
Reduce Buying Resistance with Education.
Buying resistance is the hesitation a customer might feel when considering a purchase. For example, if a customer enters a shop looking...
The Barbershop Reciprocity Experiment
3 barbers experiment with different ways to increase customer satisfaction, satisfaction was measured by the size of the tip offered to...
In-store Retail Events
According to a survey by Eventbrite, 81% of attendees at live events have some level of buying intent, and 67% of them make a purchase....
The 11 Questions you should ask suppliers when introducing a new product line.
1 .Do you have capacity? Its important to make sure your new supplier has enough stock to fulfill your orders, the last thing you want is...
Transparency
Today's consumers are unlike any other generation in history. Armed with smartphones customers can quickly research products, compare...
Clear Slow-Moving Stock
Use Product Bundles to clear slow-moving stock. Pairing slow moving items with fast-moving items is a great way to sell sluggish...
Retail-tainment
Retailtainment is an experience-based shopping experience that is more than just purchasing products. Things like live demonstrations,...
Sell Allied Lines Every Sale (S-A-L-E-S)
Training checkout staff to sell allied products can be a highly effective way for increasing revenue without incurring additional costs....
Exploring Tiered Loyalty Programs
Tiered customer loyalty programs are a type of membership where customers get different benefits depending on their rank. Businesses rank...
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